To make a digital brand great requires consistent relevance. Frequent interaction with the customer with content, posts and messages that speak to them. This translates into a customer that is engaged and committed. Being available across all multi-media platforms, social media outlets so they can choose to interact with the brand whenever they want to. Amazingly, customers also want to be engaged on an emotional level, inspired - give them a reason to trust and be loyal. Finally, customers are interested in brands that develop new and innovative ways to engage with them making their lives easier.